But It Might Work For Us Meme Template

But It Might Work For Us uses this visual format: Four panels showing a conversation between a man and a woman. The first panel shows them talking, the second panel has text. The third panel has more text. The fourth panel has the final punchline, with the man speaking directly to the camera.

This meme format is used to express a flawed or doomed premise that the speaker nonetheless believes will work for them, despite all evidence to the contrary. It highlights irrational optimism or a desperate hope against all odds. Use it when a optimism joke needs a recognizable visual setup before the caption lands.

Caption structure: The first two panels establish a context where a certain approach has failed. The third panel elaborates on the failure. The fourth panel delivers the punchline, suggesting the same failed approach might work for the speaker.

Good use cases include trying a clearly outdated marketing strategy, adopting a buggy open-source library, following competitor's failed product launch strategy, pitching a solution to a problem nobody has.